A Copywriter isn’t Just Good With Words
Today’s copywriter is multi-talented with skills in content marketing and a solid grasp of what works on each of the digital channels. That’s a great bonus for anyone employing the services of a freelance writer – especially if you’re a smaller business. Your copywriter will not only craft the words for your content – they’ll also give you valuable marketing advice.
A Copywriter Can Get You Seen
The web is a crowded place and part of your business growth strategy needs to focus on improving your visibility online. It’s no good hoping that someone will type your company name into Google – you need to appear in the search results when someone looks for your skills, service or product.
There are many ways to improve your position in search engines and many of them rely on the skills of a copywriter to produce words and content in line with current search trends in your industry. From your web content and blogs to online adverts, social media posts, LinkedIn profile and media coverage, a good copywriter will help you understand your customer better and communicate with them in a way that influences the reader to choose you.
A Copywriter Can Make You Money
Raising awareness is only part of the picture, of course. Once you’ve caught the attention of a prospect, you’ll need to nurture them through to conversion. According to research carried out by Hubspot, a prospect needs to see or hear your marketing at least seven times before they part with their cash.
This is where content marketing comes in. A content writer can help you plot the journey and write the content that will take each prospect through the entire decision process.
Six Ways a Copywriter Can Grow Your Business
If you’re in any doubt of the value a copywriter can bring, here are six ways a copywriter can help you win more business and boost your income:
- If you’re in a competitive field, a copywriter will highlight your strengths and create a distinct tone of voice to set you apart from everyone else in your field.
- A digital copywriter can advise you on the most suitable content and channel for your business so you don’t waste time and money on content that won’t be read.
- An SEO copywriter knows how to write content that will increase the chances of you being found online with keywords that tap into current search trends.
- A savvy copywriter will be aware of Google’s latest algorithms (Google likes to keep businesses on their toes). They won’t put your business at risk with plagiarism, and they’ll follow best practice to increase your search engine rankings the right way.
- A marketing copywriter will know how to influence and encourage action from your readers. They will include compelling call-to-actions that encourage your prospects to either contact you, share your content or buy from you.
- A content writer will keep your website and social media feeds current with regular content that builds your brand and your audience all the way from curiosity to conversion.
Even if you start off small with the occasional blog, employing a copywriter is a smart place to start with promotion and business growth.
If you found this article useful, you may also like:
- Is your Copywriting Working? Ask Yourself These Ten Questions to Find Out.
- What is a Copywriter and Do You Really Need One?
Want to speak to a copywriter? Get in touch to find out how we can help you increase your income.