Does a Small Business Need a Copywriter?
Whilst larger organisations and marketing agencies have been using the talents of copywriters for many years, many smaller businesses and freelancers are only just realising the benefits of professional copywriting.
With the explosion in content marketing, freelance copywriters and content writers are now in hot demand but what can they do for the smaller business?
What is a copywriter?
A copywriter writes the words for a range of communications and content that include websites, email marketing, blogs, eBooks, adverts, feature articles, white papers, infographics, case studies, brochures, and much more. Anything in business that requires words to sell, promote, inform or educate can (and should) be written by a copywriter.
Do you really need a copywriter?
Historically, a great number of business owners took on the task of writing their own web content – and it worked, kind of. However, the online world is unrecognisable from those early days and it simply isn’t enough to throw some descriptive words about your products or service up on your web pages – in fact, bad wording can cause real damage to your business.
Bad copywriting does more than effect your visibility online; it can also give the wrong impression of your company and turn people off from dealing with you.
Incorrect grammar, poorly constructed sentences, waffle, jargon, overly-formal writing, complex vocabulary and bad punctuation can cause the reader to judge you unfairly. Decisions are made fast on the web. You have seconds to make the right first impression so make those seconds count.
Today’s web design is leaning towards image and video over text, but remember that it’s easier to spot errors in a short paragraph or description, and your content marketing will still benefit from a professional edit.
Can You Write?
There’s no doubt that every small business needs good copywriting on their website, in their content and throughout their communications but the decision to employ a copywriter will depend on a couple of factors.
If you’re a good writer and enjoy writing, give it a go but make sure you brush up on the latest content marketing techniques and SEO tactics. Good writing is not enough on its own.
If you hate writing, it’s worth spending on a copywriter. Don’t let budget put you off. A good copywriter will be worth their weight in gold. The copy they write will be designed to improve your online visibility and conversion rate which will pay back any money you spend.
If you can’t justify the spend on a copywriter and would like to learn how to write for your business, take a look at our copywriting courses.
Like this article? You may find these blogs interesting too:
- Is your Copywriting Working? Ask Yourself These 10 Questions to Find Out.
- 6 Ways a Copywriter Can Help Your Business Grow